Subway Spectacular Overview
OVERVIEW
One of the easiest ways to get around to experience the best of New York is by subway. This direction uses imagery and aspects of the New York City subway system to get people into the Live From New York experience.
INVITE
A subway car shaped piece with doors that open to reveal copy. A sound chip with a recording of a subway style announcer could also be added to deliver info. “Next stop, Sheboygan for the John Michael Kohler Arts Center Benefit Gala. When you reach your destination is when you’ll really enjoy the ride.”
One of the easiest ways to get around to experience the best of New York is by subway. This direction uses imagery and aspects of the New York City subway system to get people into the Live From New York experience.
INVITE
A subway car shaped piece with doors that open to reveal copy. A sound chip with a recording of a subway style announcer could also be added to deliver info. “Next stop, Sheboygan for the John Michael Kohler Arts Center Benefit Gala. When you reach your destination is when you’ll really enjoy the ride.”
Original mood board concept
Branding
Branding
Save the date mailer
Original concept
Invitation
Back Invitation
Poster mailer
Social media posts
Other concepts....
